Blog
Practical guides for people making eCommerce and marketing decisions.
· SEO
Ecommerce SEO: technical and content priorities for your catalogue
A visible catalogue needs more than better product descriptions. It needs clear architecture, consistent indexing rules and an audit that separates urgent fixes from secondary improvements.
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· Brand strategy
Brand strategy for SMEs and start-ups: connecting positioning to online sales
A brand strategy defines what to promise, to whom and with what evidence. Here is how to turn it into practical decisions for your website, content and advertising, including across borders.
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· Conversion rate optimisation
Conversion rate optimisation for eCommerce: building a CRO programme
CRO is not a sequence of checkout tweaks. It is a programme that connects reliable data, customer research and experimentation suited to your eCommerce business.
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· eCommerce development
Shopify vs WooCommerce: choosing a platform for selling across Europe
The right platform depends on your markets, processes and team, not just the subscription. Compare total costs, integrations and the practical demands of selling across Europe.
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